Ready Steady Learn
Erica Crawford | Entrepreneurs' Challenge
MP3, 5m36s, 5.1MB, first broadcast 13 July 2010
The University of Auckland Business School is again seeking applications for its $1million Entrepreneurs' Challenge. The challenge supports the growth of promising small and medium-sized enterprises with an
entrepreneurial psyche.
Erica Crawford is one of seven business and
investment gurus on the Entrepreneurs' Challenge investment committee, tasked with picking a business or businesses to benefit from the $1million fund.
She talks about what she will be looking for when it comes to deciding on the winner or winners as well as about what it takes to be a successful entrepreneur.
Crawford co-founded Kim Crawford Wines with her husband 14 years ago, selling it to Canadian firm Vincor International in 2003. She continued to work on global sales and marketing for Constellation New Zealand,
which subsequently purchased the company, until early this year.
Crawford is a member of NZTE's Beachheads Advisory Board and is a judge at the Ernst & Young Entrepreneur of the Year award.
