Microinfluencers During Crises w/ Doctoral Candidate Information Systems and Operations Management at the University of Auckland, Shohil Kishore, 8 April, 2024

A recent study by the University of Auckland has found micro-influencers play a greater role in spreading information during crises than their larger counterparts.

I spoke to Business School Researcher at the University of Auckland, Shohil Kishore, about the implications of his research for government agencies, policy makers and social media platforms.